SiratElMustakiem

Geregistreerd op: 19 Jan 2019 Berichten: 514

1. Using web graphics on printed material.

With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.

2. Forgetting about or not allowing enough bleed.

A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you should allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work

3. Using obscure fonts and not embedding or outlining them for output.

We've all been guilty of this at some point and things are generally fine if you are going to be the only person accessing your artwork or documents. However if someone else needs to amend the files or use your vector logo on one of there publications. Unless you package up the used fonts Reds Tom Seaver Jersey , they are not going to be able to open the files correctly and some software programs may replace any unknown fonts with a default. This is a particular problem when you need to dig out stuff that was created several years previously and you no longer have your old fonts installed.

4. Supplying print ready artwork using spot colours or rgb

There are valid reasons for using spot colours in artwork, logos that need to reference particular pantone colours for example. In general design work however most print is sent through on 4 colour presses CMYK with occasional 5th colour for luminoius or metallic colour or for spot UV varnish. It is very common for lazy designers to just place rgb images into files and expect the vibrant colours seen on screen to reproduce in print.

5. Allowing design illiterate clients to lead you round the houses

The customer is always right, goes the old adage. However it is often said with gritted teeth and a sense of patience that recognizes that these morons will at some stage be handing over a fat cheque for your troubles. It is often a good idea when first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the very real danger of course of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them think you've been earning your money. Still it's a living.

Ouch . . . sounds pretty drastic I know Reds Ken Griffey Jersey , but . . .

If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start producing results?"

Even if you're new in business Reds Tony Perez Jersey , you may have tried a new way to market your business and with lukewarm results found yourself wondering how long you should stick with it before giving up and trying something else.

It's the age-old question of "When is the right time to put a marketing program out to pasture?"

This reminds me of my advertising agency days. We'd create a new ad campaign and run it for awhile, and because we (and the client) were exposed to that campaign day-in and day-out, we'd all tire of it quickly.

Knowing when to hold and when to fold

Often Reds Reggie Sanders Jersey , the client would want a new campaign and we'd have to remind them their prospects hadn't seen the campaign nearly as much as we all had, and that it was best to let the campaign keep running.

How do you know what to do?

Just how do you know when it's time to let an ad campaign or marketing program keep on running and when it's time to try something new?

The answer is very simple.

Look at your results

It's time to make a change when the marketing is no longer producing results. And by results I mean, it's no longer moving you toward your objective.

Are you achieving your objective?

Every marketing activity should have a specific objective - that is what you hope to achieve. Your objective may be to generate a certain number of phone calls Reds Chris Sabo Jersey , or web site hits, or even sales.

Tracking your results will tell you

You'll want to track the results of your marketing activities from day one, so you'll know how well they are producing and you can monitor their trends.

For example Reds George Foster Jersey , you may get consistent results for weeks, months or even years. In this case, my motto is "If it ain't broke Reds Pete Rose Jersey , don't fix it!" Don't be tempted to make a change just because you're tired of it. If it's working, leave it be.

Are your results on the decline?

However, if your tracking shows you are steadily getting fewer and fewer responses (e.g. phone calls Reds Dave Concepcion Jersey , web site visits, sales) it's probably time to freshen up that marketing or start anew.

Or, maybe your results never really materialized

And Reds Yasiel Puig Jersey , if your marketing program has never really generated the response you are looking for, even if it's relatively young, it's also time to take a good hard look at reworking it to make it more effective.

Just be careful not to give up too soon

You do need to give your marketing time to work - most people will not act after seeing your message just once Reds Sonny Gray Jersey , but rather need to be exposed to it repeatedly before taking action (industry standard is between three and seven times).

Having said that, if you've given y. Cheap Jerseys China Cheap Replica Jerseys Cheap NBA Jerseys China Cheap MLB Jerseys Wholesale Wholesale Jerseys Online Wholesale Jerseys China Free Shipping Wholesale NHL Jerseys China Wholesale NBA Jerseys Cheap Wholesale MLB Jerseys Free Shipping Wholesale College Basketball Jerseys